THE BLOG

22
May

Is “Advertising” a 4-letter Word?

Is “Advertising” a four letter word?
In the past, “Advertising”  has been associated with many different presuppositions: radio ads, t.v commercials, billboards, newspaper ads–and a whole lot of money to throw at all the other “swag” you need to buy. This might have been true in the past, but with modern marketing methods there are more cost effective and measurable (not to mention less tacky) ways of running an advertising campaign for your company.
With social tools such as “Facebook Ads”, you can run an ad to assist your campaigns goal while targeting the exact demographic that you are after. (down to age, sex, interests, geographical location). Running this in coherence with a well planned advertising campaign can prove to be a very powerful tool.
There is a misconception that running an advertising campaign needs thousands and thousands of dollars. Yes, some do, but you can create a clear, concise advertising campaign to promote your product/service to the exact people that you would like to reach without spending your entire marketing budget.
While you are forming your marketing plan this spring, instead of using your entire budget on multiple, separate, forms of marketing, why not launch an advertising campaign that will help maximize your efforts. The synergy between different marketing mediums can create huge results.
You may be surprised at some of the tools in “new marketing” that will provide powerful results and help you stretch your dollars.
Contact us to find out what an advertising campaign can do for your company.
16
May

Steinbach Web Design

Three Marketing

Has now been up and running for 5 months. All we can say is that we are absolutely THRILLED at the response we’ve received from our clients! We have been nothing but busy working with some of the greatest clients we could have ever ask for.

When it comes to marketing in Steinbach, the biggest topic that comes up seems to be Websites and Web Design. This is no surprise to us as more and more Steinbach businesses are learning that the internet is here to stay. Having a website built is no longer a luxury–it is an industry standard.

Web design is based around more than just a page with a logo and your business’ contact information. At Three Marketing we ensure that websites not only look their best–they also do their job…and that is being a full-time salesman.

In the 90’s, when you wanted renovations done in your house, you picked up the yellow pages and searched “Renovations”. You would then call the first ad that jumped out at you. The Google is the new yellow pages, and your website is that ad that has less than 5 seconds to pull the customer in. Making sure that your website shows up in the first 3 rows on Google is how businesses are becoming more and more successful.

How do I get my website to show up first?

You ask? The answer is simple…CONTENT.

Filling your website with valuable information about what you do and how you do it is not only important to your customer, it’s important to Google. In this blog alone, I’ve already mentioned “Steinbach” and “web design” or “websites” several times. This will prove to boost our ratings on Google within weeks. Remember, Google is LOCATION BASED. That means for the most part you don’t have to worry about competing with Joe’s Renos out of BC.

What comes after content?

Aside from having an engaging website with detailed information for your customers to research and Google to eat up…you need to make sure your site LOOKS good. Web design, though most won’t be aware of this, is an art form (at least that’s what we creative directors say to keep our egos afloat!). The average human spends LESS THAN 30 SECONDS on a website when they are looking for a service. If your site is an eye-sore in any way, shape or form–You are losing customers. Nobody likes to hear this but it’s the harsh truth of the new millennium. Customers are picky and skeptical when it comes to the online world.

Tips for website/web design success:

Brand it! Get your logo up, match your colours and be consistent.

No cheese! Gimmicks no longer are a selling feature (sound effects, music, flash player)

Use your face. People like to see that your business is trustworthy. What better way then having an “About Us” page showing you and your winning smile?

Update, Update, Update. Keeping your website current is a great way of letting your clients know you’re still around…it also boosts your rankings on google.

Link it. Have links leading to your site. Use Facebook, friendly companies and free listing sites to send traffic to your site.

 

For more information on websites and web design in the Steinbach area, contact Mike@ThreeMarketing.ca or phone 204.346.4418

09
May

How Your Brand Is Affecting Your Business

The new culture of consumers is beginning to flood the market. Are you and your business ready?

Where “Quality” was once an admired standard and a main selling feature–it has been replaced by “Appeal”.

The new culture of buyers not only have to be provided with supreme and immediate quality (the attention span of this generation is: NOW), they must also be entertained and drawn in.

The simplest way to do this is to ensure that your current brand not only fits your business…it must also fit your client.

For example: Trades-workers (renovators, plumbers, electricians, residential landscapers, etc)

The majority of trades-workers generally feel obligated to brand themselves as “tough” and “grungy” when it comes to logos and aesthetic design.

Who are their customers?

Studies show that when it comes to home products and services over 75% of women have the final say in where the money is spent.

Will the women chose this?

With Steinbach growing so fast in population (22% increase since 2008) and more choices than ever, consumers will be looking for the brand that appeals to them.

Who signs the cheque at the end of the job?

Does your brand look cool to you? …does it appeal to your customers?