THE BLOG

20
Jun

Website Design: 5 Reasons Why Most Websites Fail

After only six months of making our presence known here in Steinbach, Three Marketing has already helped several businesses created websites that prove to bring in more sales than ever before. We take pride in designing webpages that pay for themselves.

When it comes to websites and web design there are many misconceptions that business owners have. The biggest one being:

Why can’t I get away with buying a $500 website?

The cold hard answer to this question:

You get what you pay for.

A website that costs you $500 is inexpensive for several reasons:

1) Poor Google/Search Engine Rankings

This is the biggest problem a business can have with their website. The goal of your website is to be a 24/7 salesman. This is met by showing up on Google. You may be saying “Yeah Mike, but if I type on Google “my business name Steinbach” I show up just fine”–that’s not what I’m talking about. When a person in need of a service or product, he or she goes directly to Google…it is just like going through the yellow pages. They will search “Steinbach Marketing”, not “Three Marketing”. You’re website will do it’s job when people find you organically in that manner.

2) Poor design

The average time a viewer spends on a site when searching for a product or service is less than 7 seconds. If your site doesn’t contain grabbing information accented with a sleek and easy to read look…you’ve lost a potential client to the next competitor on the list.

3) Poor Functionality

If your website is built by a designer who isn’t up to date with the changing online world, your website will most likely be flawed or end up with coding errors that won’t be maintained or fixed.

4) Brand Confusion

Very often, web designers aren’t graphic designers. They don’t understand the essence of your business’ brand. This often results in colour clashing and even worse a confused customer.

5) Lack of Content

Your web designer doesn’t spend the time he/she should to fill your site with information that your customers care about. Having a web site built for you with just a logo and your contact information is just a glorified business card.