21
Jan

Email Marketing More Effective Than Ever

From one business owner to another, I can honestly say that our #1 sales tool in 2012 was our email campaign and tracking program “Bloomerang”. This program has absolutely everything a business needs when it comes to email marketing.

What does Bloomerang offer?

  • Drives traffic to your website or Facebook page
  • Gently reminds customers about your brand
  • Informs customers of “insider” promotions
  • Allows you to track how interested they are in your content so you can make refinements
  • Gives a geographical insight as to where your clients are based
  • Very mobile friendly

Fun Stats:

54-smallbusinesses

54% of small businesses surveyed rated e-mail as the top online promotion to drive site visitors and customers to their websites and strorefronts

Source: DMA Interactive

 

69

69% of US e-mail users have made online purchases as a result of receiving permission e-mail marketing.

Source: DoubleClick

78

Permission-based email is far and away the preferred method of communication for consumers. 78% of consumers rated email as their preferred way to hear from their favourite merchants and businesses.

Source: DoubleClick
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