The Steinbach Chamber was looking for a brand re-vamp with both their logo and website. Three was to execute this challenge by delivering a modern look while still holding onto the classic traits of the original brand.
The main solution in this case was colour rejuvenation. Finding a way to introduce more colour to the new brand without changing the brand was the main goal here. Finding a way to bring a current/modern look meant finding a new font as well. Introducing a new website meant keeping the current functions on the website but bringing a clean design and simplifying the navigation.
Bringing out the “green” look from the chamber’s original logo while still maintaining a subtle gradient was accomplished using a pantone colour book. For the website, we introduced a brand new user experience by making navigation extremely easy. Using white-space and crisp fonts, the website now has an interface that’s easy to use for all viewers.