Search Engine Optimization
Having a website built around SEO essentially means: “show up first on Google”. Google is the most used search engine on the internet today. Building your site with SEO in mind increases the chance of you showing up FIRST when the name of your product or service is typed in on Google.
When someone is new to a region they rely on Google as a referral tool. For example, if they are looking for a hair salon, they won’t know the names of the salons, they will simply type in “Steinbach Hair”. A list of related categories will then show up. Instinct on the internet is to examine one of the first three choices. At this point they will look for a comfortable brand, functional website and client testimonials.
Building a website with clear and concise content is essential for attracting relevant Google searches; but a website needs to stay active and current.
Here is a list of ways to keep your company’s website current and SEO friendly.
Blogging can be integrated into your website. It is a great way of communicating with potential clients that have landed on your page. Whether it’s an engaging topic or a monthly sale special, it is the easiest form of staying current with your site visitors.
If your website doesn’t function properly, contains dead links, or is only a one-page site–Google will not find it. It is imperative to maintain your site and have path links throughout your site to prove it’s functionality to Google.
3) Back Links
Back-links are one of the most effective ways of grabbing Google’s attention. Some company’s pay thousands of dollars a year to for active pages to host back-links. Social Media, however, is a free way of achieving this. Social Media is one of the strongest marketing tools within your reach. It focuses on local communities and gives your company an interactive online presence while hosting back-links directly to your website.
Paying Google a monthly fee is an easy way of ensuring that your company shows up at the top of the page.