Tag: marketing

16
Dec

Why Our Clients Dominate the Online Market

After two years of providing Steinbach and Southern Manitoba quality web design services, we are proud to say that nearly every client of ours dominates the online market in their industry by showing up first on Google when their industry and location are searched (Eg: Steinbach Mortgage Brokers, Niverville Home Builders, etc.).

This is neither luck of the draw or a random success. Virtually every client that we take on for website design sees this success and therefore sees more traffic and receives more recognition than their competitors.

See Our Web Design Success For Yourself

Search the following on Google:

Steinbach Mortgage Brokers Castle Mortgage Group Steinbach
Niverville Home BuildersHeritage Lane Builders
Deck Builders Winnipeg Deck City
Fence BuildersSilverfox Enterprises
Steinbach Prayer SoakingEagle’s Loft
Brandon Christmas Light InstallationsNorthern Lights Installations
Steinbach DJ ServicesSummer Bounce Entertainment
Steinbach Auto SpaTimber Falls

View more of our work here

 

 

22
May

Is “Advertising” a 4-letter Word?

Is “Advertising” a four letter word?
In the past, “Advertising”  has been associated with many different presuppositions: radio ads, t.v commercials, billboards, newspaper ads–and a whole lot of money to throw at all the other “swag” you need to buy. This might have been true in the past, but with modern marketing methods there are more cost effective and measurable (not to mention less tacky) ways of running an advertising campaign for your company.
With social tools such as “Facebook Ads”, you can run an ad to assist your campaigns goal while targeting the exact demographic that you are after. (down to age, sex, interests, geographical location). Running this in coherence with a well planned advertising campaign can prove to be a very powerful tool.
There is a misconception that running an advertising campaign needs thousands and thousands of dollars. Yes, some do, but you can create a clear, concise advertising campaign to promote your product/service to the exact people that you would like to reach without spending your entire marketing budget.
While you are forming your marketing plan this spring, instead of using your entire budget on multiple, separate, forms of marketing, why not launch an advertising campaign that will help maximize your efforts. The synergy between different marketing mediums can create huge results.
You may be surprised at some of the tools in “new marketing” that will provide powerful results and help you stretch your dollars.
Contact us to find out what an advertising campaign can do for your company.
05
Apr

Steinbach Loves Facebook

In a recent study performed by Three Marketing, statistics are showing that the majority of citizens in Steinbach and it’s surrounding area are actively using Facebook.

If your business doesn’t have a Facebook page and you are looking for an increase in reach you may want to adjust your advertising strategies to incorporate Facebook as a major tool.

 

REMEMBER:

When making Facebook Ads, you can target your demographics very specifically into the sub-categories listed (men, mothers, iPhone users).

24
Feb

Advertising Vs. Marketing

A common misconception people make is “marketing” and “Advertising” are the same thing. “Marketing” is the communication of a business to its viewers. “Advertising” is an outlet of marketing. Creating a marketing strategy for your company does not have to break the bank. Many different approaches can be taken to accommodate many different budgets. However, industry standard tells us that marketing budgets should be anywhere between 2-8% of gross annual sales. Taking huge risk by setting budgets that you can’t afford is as harmful as not setting any. Balance is key in all parts of life, the extremes of a marketing budget is no different.
Seth Godin has soon good advice in one of his latest blogs:

Too many companies don’t run many ads for themselves

Spending money on your own account is a difficult psychological hurdle. Lots of small businesses get stuck in this chasm, happy to pitch, to network, to send out proposals and to work far into the night, but hesitate when it comes time to pay actual cash money for marketing, trade show booths or other sorts of media.

For the bootstrapper, for the woman who has worked so hard to get to postive cash flow, it feels dangerously daring, on the verge of insanity.

The question is: do successful businesses spend money on media, or does spenidng money on media make you successful?

(I think it’s some of both.)”

Read more of Seth Godin’s blogs here: Seth Godin Blog

Three Marketing Inc. is Steinbach’s most trusted marketing agency. To contact Three Marketing call 204.346.4418 or email Mike Burnard at Mike@threemarketing.ca

23
Feb

3 Easy Tips to Strengthen Your Brand

In the “small business” world, it is very common for businesses to be unaware of the effects their brand has on it’s viewers. Small business owners don’t have as much time to focus on their brand because their work and employees usually take priority. That being said, in a world where starting your own business is becoming more prevalent, it is more important that ever to be aware of your brand and the impacts it has on your clients and future customers.

What If McDonalds Had Green Arches?:

Colour is the first thing the eye notices–it is also the fastest acting agent in visual memory. Has your business selected a color to coincide with your brand? This colour choice would be used for your logo, signage, decals, etc. If the graphic on your truck is yellow and the sign on your building is green, you are sending mixed signals to potential clients. Consistency in colour help build brand equity while having an inconsistent colour scheme will confuse your market. When clients come to us for branding we like to take the phycology of colour into consideration. Here are some very basic examples of how color impacts the human brain:

Blue: Represents trust and security
Green: Encourages growth, and prosperity
Red: Creates a sense of urgency or hunger (it is the most recognizable but also the most common in some industries)
Yellow: Encourages appetite (although it can be the hardest to read)
Orange: Associated with ambition and energy

The use of colour is a very effective tool in branding and marketing. Everything from the shade of the colour, to the frequency of its use plays a large roll in how the brand is received. As we learn more about consumer perception and the psychology that surrounds it, we can increase the strength of our marketing.

The Thing About Slogans:

Does your company have a slogan? Slogans are very often overlooked or misused in small businesses. There is a common misconception that slogans have to rhyme or be more catchy than the business next door — this is not always the case. Instead of looking at it as a slogan, think of it as a “one sentence opportunity” to let your viewers know: “What you do and why you do it”. For example, hundreds of companies use initials–very often it’s initials of full names or a partnership. Let’s say you are “ABC Builders” … is your viewer aware that you do residential work? If you had a clear, concise slogan stating what your company does, you are clearly communicating to your potential clients. If they don’t know what you do, chances are, they will move on to the “XYZ” company that is the same company, but has more effective communication and branding.

Remember, branding is communicating with your audience. Provide your market with the easiest channel to understand who you are, what you do, and most importantly (for the sake of growth), make it as easy as possible for them to buy your product.

Mobile Billboards:

The title isn’t as complicated as it sounds…do you have a company truck? A trailer? Employees? These are all examples of mobile billboards. Decals are becoming more and more affordable. This gives you dozens of square feet of free ad space. Driving up and down streets with a strongly branded mobile billboard will make your business more recognizable and more memorable. If you have a handful of employees or an entire workforce, you can place your logo on their shirts, jackets, hats, etc. This will give your business a professional look and shows customers that you care about your brand. Your employees will be more than happy to walk around advertising for you everywhere they go.

These are just a few ideas that are worth looking into and exploring. Strong branding doesn’t mean that you have to have an unlimited marketing budget. These are very cost effective ways of achieving your marketing goals.

As the world around us becomes more and more competitive. You should be proud of your brand and it should support the quality of service or product you provide.

If you have any questions regarding this email feel free to contact our creative director Mike Burnard: Mike@threemarketing.ca or 204.346.4418

We would be more than happy to sit down and talk about what your brand can do for you!

Three Marketing Inc. is proud to be Steinbach’s most trusted marketing agency.

11
Jan

How YouTube Can Change Your Company for the Better!

50% of online searches are for videos. YouTube has become the worlds second largest search engine because of this. Harnessing the power of YouTube for your company can start a buzz about your business and drive traffic to your website and phone lines.

There are three types of videos successful businesses rely on. Viral, Informative and Testimonials.

Viral:

Viral videos generate the most buzz and views over any other form of video. Everybody has a friend who simply has to show off “the funniest video” that they found on YouTube (We have noticed a definite increase of Cat videos over the last 2 years). Producing a viral video can be extremely hard–but it is possible. If you are going for a viral video there are literally no rules (other than nudity and criminal acts). K-Swiss recently launched a campaign with actor Danny McBride who promotes the company in the most vulgar ways. The only question is, how sensitive is your demographic?

If I could give you a step-by-step guide to making a viral video I would, however this is not possible. There is no formula to making a viral video (other than feline integration) nor is there a way to guarantee it would go viral.

Informative:

This is where you can have complete control over your content, be demographically specific and be professional. Creating informative videos is the key to successful video marketing. For example, if you’re a plumber, once a month, why not put out an easy “do-it-yourself” video for a common problem? This creates trust between you and the viewer and, if they are successful, gives you credibility. They will continue to come back to your site or YouTube channel because they now have respect for you.

Your views won’t necessarily hit the 6,000,000 mark, however since the video is search specific (e.g.: how to unplug your toilet the right way) you know that your content has value to the few viewers who watch it.

Testimonials:

Testimonials are great–Especially in communities. A strong testimonial from a well liked person in your community can do wonders for your company. The trick is to get a strong testimonial that doesn’t look too fabricated, upload it to YouTube, then stream it to your website! This makes your site both interactive and effective.

14
Dec

5 Easy Twitter Ideas

Next in our “Social Media Saga” is the platform known as “Twitter”.

Twitter is used for many different reasons, if you’re an avid Justin Bieber fan (Hey, don’t judge) you can then “follow” him on Twitter and get updates any time he posts. For the most part, celebrity Twitters have the most followers, however; Brands are now turning to Twitter as an effective marketing tool!

Listed below are 5 simple ideas for Twitter, they’re easy steps for the Twitter user who doesn’t want to become too involved.

Tip 1. Follow professionals you can learn from:

Every line of work has an expert in the field SOMEWHERE in the world who tweets. Very often you can get easy to read, tips and tricks to strengthen your company OR to stay up to date with the latest trends in your industry.

Tip 2. Download Tweet Deck:

Tweet Deck is an extremely useful tool for businesses. It allows you to add ALL of your social platform accounts into one application. You can ALSO use the schedule function to send out Tweets (or other platform updates) at specific times of the day OR days of the week! Essentially, you can sit down on a Monday morning and write all your tweets for the day or week and let Tweet Deck do the rest! To learn more about Tweet Deck visit www.TweetDeck.com

Tip 3. Advertise Your Website:

While using Twitter, you can stumble upon users who are posting advice OR seeking advice. This is a great opportunity to link them to your website to drive traffic into your company!

Tip 4. Tell Your Friends:

Once again, some people don’t want their friends to get involved in their social media strategies. The key word here is “Social” if you have friends, they are sure to have friends who haven’t heard of your business! Be conversational.

Tip 5. Promotional Deals:

Let your clients know that you have a company Twitter; If you are a business-to-customer company, tell your clients that Twitter followers get access to special promotional items otherwise unavailable to regular clients.

Once again, these blogs are geared towards small Manitoba businesses and are not necessarily advisable on a corporate level. Be sure to read our blog next week when we address Linked In!

08
Dec

9 Easy Ways to Use Facebook Effectively for Your Business

Despite what you may think, more people use Facebook than your teenage daughter and her peers. Facebook is now the home to over 800,000,000 active users today.

Before we go on to write about the steps to turning your small business into a Facebook success, here are some stats from “Search Engine People” to encourage you about the effectiveness of using Facebook as an efficient lead generator.

If Facebook were a country, it would be the third largest in the world!

Canadians use Facebook more than ANY other country.

The average user spends 20 minutes per day on Facebook

44% of women aged 18-24 check their Facebook status BEFORE going to the washroom when they wake up in the morning.

If you want your business to grow, you need to meet your customers where they’re at. Facebook is doing nothing but growing. This is a chance for your company to have an interactive presence, while creating mind-share.

OKAY!!!

Now that I have your attention, lets make Facebook work, shall we? Here are 9 suggestions for you to use to make your Facebook page a lead generator!

1) Be interactive!

Since we are gearing this blog towards smaller sized businesses, we can truly focus on giving your company a personality. Facebook isn’t a high-strung, game-face, cutthroat environment–it’s a comfortable, relaxed and personable place for people to communicate. If a person comments on your status update or leaves a wall post saying “I love your work”, show them love right back! Be sure to spell check and be polite.

2) Update Update Update:

If you are choosing to use social media as a tool, remain vigilant with your updates! Setting up a schedule or reminders on your phone are great ways to stay consistent with your online presence. If your viewers see that you haven’t checked your page in 3 weeks, chances are they won’t be dropping you a line.

3) Photos:

Recently have a company BBQ? Have a client win a monthly draw? These are all occasions when photos are taken and people are interested in. Don’t be afraid to show candid shots of your employees laughing…or you for that matter!

4) Tell Your Friends!:

There is no shame in inviting all of your friends on Facebook to your company page. The more the merrier. If your friend Joe has another hundred friends and he “likes” your business page, they will see! Who knows how many people your friends can influence!

5) Polls:

This is an underrated tool that Facebook provides for free! Right above your status update, there are options listed. One of these options are “Questions”. When you use this feature you can ask your followers any question and list choices for them to select. Facebook automatically tallies the votes and lets you know what your audience wants!

As you can see, I could go on forever about Facebook. The possibilities with social media are endless! The backbone being Facebook. Feel free to follow us on our Facebook page and be sure to check out our blog next week about how Twitter is taking over the nation and how YOU can use it to bring in even more business for your company!

25
Nov

Get Noticed in Your Online Community

“Does my company NEED social media?” is a very common question these days. You will hear people from smaller communities (such as Steinbach) who are willing to fight to the death denying the importance of social media.

The reality is Social Media is here to stay.

More and more people are turning to the internet for their source of information. According to Search Engine People (an online internet marketing company) there are statistics to support this statement (keep in mind, these stats are from 2010–meaning according to growth trends these numbers are more than likely higher now):

The Canadian Population is over 34,000,000 strong.
25,086,000 (or 73.78%) of those Canadians use the internet (Yes, even your spouse’s mother is using it! (also this blog contains more brackets than it should.))

97% of internet users USE THE INTERNET TO RESEARCH PRODUCTS OR SERVICES IN THEIR LOCAL AREA!!

Canadians spend an average of 44 hours online per month. Double the global average.

Over the next few weeks, Three Marketing will be blogging about each of the main Social Media platforms (Facebook, Twitter, YouTube and LinkedIn) to inform you on the importance of each web tool. We will explain in detail how to utilize these sites to your full advantage.

Remember, one good review has the potential to bring in 30 new customers. Think about putting your website in front of the eyes of your entire community

Your clients are out there searching for you right now. Will they find you?

21
Oct

Does My Company Need Marketing?

“Does My Company Need Marketing?”

Do you often ask yourself “Does my company need marketing”? If the thought is there then you probably do. Statistics Canada shows that 52% of small businesses fail within the first five years. 75% of small businesses don’t have a marketing strategy. There is a correlation there between two statistics that should not be ignored.

The answer is “yes”. The question small businesses should be asking themselves is “What can marketing do for my business”. There are very basic steps to start with to kickstart your company and follow through processes to keep the momentum of your company going.

Successful fortune-500 company owners all agree that marketing is an investment rather than a cost. Developing a strong brand creates an emotional attachment between your valued clients and your company. U.S. Small Business Association suggests “You may want to increase your marketing budget figure to as much as 10% of expected gross sales”. At Three, we do not want you to take it to the extreme of 10%. We are able to work with any budget and are glad to do so.

Logo

Changing your company logo is not an easy choice to make, however, in some cases it’s necessary. Sometimes it is to re-spark your company’s moral, but often you just have to keep up with the ever-changing world.

There is more to a logo than most people think. There is a definite psychological implication behind every choice you make when creating a logo. Shapes, fonts and colors ALL set of triggers in the human brain. Some are calming, trusting, exciting and some trigger impulse. (The almighty McD*****s for example has two very powerful impulse colors, red and yellow).

Website

Websites have the potential to be your greatest tool. Having an active web presence is no longer an indulgence, it’s a necessity. If you want to at the very least keep up with your competitors, a website is a must. 80% of internet users search for products and services online. Putting your company’s site on the front page of Google is now one of the most effective forms of advertising your business will ever invest in.

Facebook

Facebook is no longer just an internet site that your children fight each other for to the death over. It is now an active online social connection to over 800,000,000 active users. How does this affect your company? Even though it’s an “online world” it is still community based. In North America, the majority of users are the new generation, and middle-aged women. Statistics are now showing that in over 75% of North American homes, the wife is the final decision maker when it comes to finances. If your company utilizes Facebook’s “Company Pages” function, you are now putting the face of your company in front of thousands of potential valued clients.

There are many more ways to market your company. I am only scratching the surface in this blog. I hope it has been helpful for you. If you have any questions at all be sure to call us!Marketing and strategy