Tag: search engine

08
Dec

9 Easy Ways to Use Facebook Effectively for Your Business

Despite what you may think, more people use Facebook than your teenage daughter and her peers. Facebook is now the home to over 800,000,000 active users today.

Before we go on to write about the steps to turning your small business into a Facebook success, here are some stats from “Search Engine People” to encourage you about the effectiveness of using Facebook as an efficient lead generator.

If Facebook were a country, it would be the third largest in the world!

Canadians use Facebook more than ANY other country.

The average user spends 20 minutes per day on Facebook

44% of women aged 18-24 check their Facebook status BEFORE going to the washroom when they wake up in the morning.

If you want your business to grow, you need to meet your customers where they’re at. Facebook is doing nothing but growing. This is a chance for your company to have an interactive presence, while creating mind-share.

OKAY!!!

Now that I have your attention, lets make Facebook work, shall we? Here are 9 suggestions for you to use to make your Facebook page a lead generator!

1) Be interactive!

Since we are gearing this blog towards smaller sized businesses, we can truly focus on giving your company a personality. Facebook isn’t a high-strung, game-face, cutthroat environment–it’s a comfortable, relaxed and personable place for people to communicate. If a person comments on your status update or leaves a wall post saying “I love your work”, show them love right back! Be sure to spell check and be polite.

2) Update Update Update:

If you are choosing to use social media as a tool, remain vigilant with your updates! Setting up a schedule or reminders on your phone are great ways to stay consistent with your online presence. If your viewers see that you haven’t checked your page in 3 weeks, chances are they won’t be dropping you a line.

3) Photos:

Recently have a company BBQ? Have a client win a monthly draw? These are all occasions when photos are taken and people are interested in. Don’t be afraid to show candid shots of your employees laughing…or you for that matter!

4) Tell Your Friends!:

There is no shame in inviting all of your friends on Facebook to your company page. The more the merrier. If your friend Joe has another hundred friends and he “likes” your business page, they will see! Who knows how many people your friends can influence!

5) Polls:

This is an underrated tool that Facebook provides for free! Right above your status update, there are options listed. One of these options are “Questions”. When you use this feature you can ask your followers any question and list choices for them to select. Facebook automatically tallies the votes and lets you know what your audience wants!

As you can see, I could go on forever about Facebook. The possibilities with social media are endless! The backbone being Facebook. Feel free to follow us on our Facebook page and be sure to check out our blog next week about how Twitter is taking over the nation and how YOU can use it to bring in even more business for your company!

06
Oct

SEO

Search Engine Optimization

Having a website built around SEO essentially means: “show up first on Google”. Google is the most used search engine on the internet today. Building your site with SEO in mind increases the chance of you showing up FIRST when the name of your product or service is typed in on Google.

When someone is new to a region they rely on Google as a referral tool. For example, if they are looking for a hair salon, they won’t know the names of the salons, they will simply type in “Steinbach Hair”. A list of related categories will then show up. Instinct on the internet is to examine one of the first three choices. At this point they will look for a comfortable brand, functional website and client testimonials.

Building a website with clear and concise content is essential for attracting relevant Google searches; but a website needs to stay active and current.

Here is a list of ways to keep your company’s website current and SEO friendly.

1) Blogging
Blogging can be integrated into your website. It is a great way of communicating with potential clients that have landed on your page. Whether it’s an engaging topic or a monthly sale special, it is the easiest form of staying current with your site visitors.

Functionality
If your website doesn’t function properly, contains dead links, or is only a one-page site–Google will not find it. It is imperative to maintain your site and have path links throughout your site to prove it’s functionality to Google.

3) Back Links
Back-links are one of the most effective ways of grabbing Google’s attention. Some company’s pay thousands of dollars a year to for active pages to host back-links. Social Media, however, is a free way of achieving this. Social Media is one of the strongest marketing tools within your reach. It focuses on local communities and gives your company an interactive online presence while hosting back-links directly to your website.

Google AdWords
Paying Google a monthly fee is an easy way of ensuring that your company shows up at the top of the page.