“Does My Company Need Marketing?”
Do you often ask yourself “Does my company need marketing”? If the thought is there then you probably do. Statistics Canada shows that 52% of small businesses fail within the first five years. 75% of small businesses don’t have a marketing strategy. There is a correlation there between two statistics that should not be ignored.
The answer is “yes”. The question small businesses should be asking themselves is “What can marketing do for my business”. There are very basic steps to start with to kickstart your company and follow through processes to keep the momentum of your company going.
Successful fortune-500 company owners all agree that marketing is an investment rather than a cost. Developing a strong brand creates an emotional attachment between your valued clients and your company. U.S. Small Business Association suggests “You may want to increase your marketing budget figure to as much as 10% of expected gross sales”. At Three, we do not want you to take it to the extreme of 10%. We are able to work with any budget and are glad to do so.
Changing your company logo is not an easy choice to make, however, in some cases it’s necessary. Sometimes it is to re-spark your company’s moral, but often you just have to keep up with the ever-changing world.
There is more to a logo than most people think. There is a definite psychological implication behind every choice you make when creating a logo. Shapes, fonts and colors ALL set of triggers in the human brain. Some are calming, trusting, exciting and some trigger impulse. (The almighty McD*****s for example has two very powerful impulse colors, red and yellow).
Websites have the potential to be your greatest tool. Having an active web presence is no longer an indulgence, it’s a necessity. If you want to at the very least keep up with your competitors, a website is a must. 80% of internet users search for products and services online. Putting your company’s site on the front page of Google is now one of the most effective forms of advertising your business will ever invest in.
Facebook is no longer just an internet site that your children fight each other for to the death over. It is now an active online social connection to over 800,000,000 active users. How does this affect your company? Even though it’s an “online world” it is still community based. In North America, the majority of users are the new generation, and middle-aged women. Statistics are now showing that in over 75% of North American homes, the wife is the final decision maker when it comes to finances. If your company utilizes Facebook’s “Company Pages” function, you are now putting the face of your company in front of thousands of potential valued clients.
There are many more ways to market your company. I am only scratching the surface in this blog. I hope it has been helpful for you. If you have any questions at all be sure to call us!